I went to a super interesting PR event held by a PR service I use for work, MyNewsdesk. It is very inspiring to get away from the office once in a while and get some new inspiration to stuff I do. This time, got a whole new insight on how to write selling text. Can’t hurt.
There were three very inspiring guest speakers who gave us a lot of material to work with and make our material more selling.
Thanks to Morten Munster from Bro-Kommunications and Mette Holbaek (a lady with balls) from Politikens forlag for an inspirational morning. Now I know what NOT to write in a press release.